Pablo Ferro Motion Posters

The Task

Choose a designer and research, outline, write, design, and produce a piece of design using print, motion, or interaction/experience to educate audiences on the chosen designer. The final solution must reflect the values and philosophy of the designer and the context that informed their work, and make it relevant for today’s audience.

The Process

Pablo Ferro was well known for his quick editing and multiscreen technique. It was important that I display his works in motion. At first, I envisioned a paper animation walkthrough of Ferro’s works displayed on paper screens. This style was meant to embrace the hand-crafting used so expertly by Ferro. After a while, it was clear that this method was not coming together and I then switched to a much more polished approach of motion posters.

The Takeaway

It is important not to get stuck in a design that isn’t working. When it became clear that my first design was not coming together like I hoped, I had no issue switching to a design that would better convey the message.

The Tools

Illustrator, Photoshop, InDesign, After Effects